Have a cool idea you'd like to pitch?

To supercharge your idea, inspire supporters, and 5X your success rate, embrace three essential innovation lenses.

Desirability Lens

Low interest or low need is a top reason new start-ups or products fail. Assess your idea for its desirability. Go past your hunches and assumptions for harder evidence of desirability.

Additionally, reflect on your personal desirability/passion for bringing your idea to life. You'll never make it past the swamp of despair if it's not strong.

Feasibility Lens

Your idea might drastically cut costs, raise performance, or perform miracles but if you can't build it, it's just a dream.

How will you build the evidence that talent and technology can be brought together by you and work?

Viability Lens

Can you make more money than you spend producing your idea? Do the dollars make sense? Can you make a profit? Know your projected return on investment (ROI).

How will you build compelling evidence your idea is viable?

3 Innovation Lenses: